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Consumer Behaviour & the Supply Chain

July 27, 2021

The world is changing for South African consumers and retailers as they are moving online at an accelerated pace. Sustainability and environmental credentials are increasingly important – whether through product or operations. Retailers’ and consumers’ expectations are still on the rise – with better service and availability a must, but costs are being squeezed and supply disruptions continue. Add to this the opportunity (or threat) of direct-to-consumer channels and a COVID-induced decline in consumer loyalty where availability trumps brand.

Sound familiar? 

Many will tell you the answer is a more resilient, digitised supply chain. They may even venture to suggest increased agility is a must. But just how do you prepare your existing operations to this more resilient and agile digitally-enabled panacea?

In this pragmatic, “sleeves rolled up” session we will:

  • Discuss the practical steps that you can take to adapt your supply chain operations to be fit for now and the future
  • Look at some of the key building blocks: establishing end to end visibility; predicting demand in an uncertain world and digitisation help manage a multi-channel supply chain profitably, in response to changing consumer needs


July 27, 2021
Event Category:


Great Mind Events Management
+9714 568 7800