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Consumer Behaviour & the Supply Chain
The world is changing for South African consumers and retailers as they are moving online at an accelerated pace. Sustainability and environmental credentials are increasingly important – whether through product or operations. Retailers’ and consumers’ expectations are still on the rise – with better service and availability a must, but costs are being squeezed and supply disruptions continue. Add to this the opportunity (or threat) of direct-to-consumer channels and a COVID-induced decline in consumer loyalty where availability trumps brand.
Many will tell you the answer is a more resilient, digitised supply chain. They may even venture to suggest increased agility is a must. But just how do you prepare your existing operations to this more resilient and agile digitally-enabled panacea?
In this pragmatic, “sleeves rolled up” session we will:
- Discuss the practical steps that you can take to adapt your supply chain operations to be fit for now and the future
- Look at some of the key building blocks: establishing end to end visibility; predicting demand in an uncertain world and digitisation help manage a multi-channel supply chain profitably, in response to changing consumer needs