Data-Driven Transformation is on the agenda of almost every company in GCC region, and data is the foundation of this transformation. It is not a trend, it is a fact that nowadays most large enterprise companies need data and analytics to be driving operational excellence, fostering better customer relations and gaining the competitive advantages. Emerging technologies and insights will take the organization a step further either in the way it will set up its strategy or come up with new and innovative business models.

Data availability and delivery are crucial to drive the Data-Driven transformation and digital success, making it an important economic asset for the business. However, many organizations still do not place enough importance on the need for a solid data strategy. And this is what differentiates the “best-in-class” from the “laggards”.

As enterprises modernize their IT infrastructure with technologies that help lower their ongoing costs, they ensure the availability and integrity of data and enable business operations to continue uninterrupted – which has never been more important. Data virtualization helps a CIO accomplish both goals: to enable data-driven transformation while lowering costs. Data virtualization is used in projects such as cloud modernization, data science, data discovery, 360-degree views of customers, products, and assets, data warehouse offloading, and integrating data in motion such as IoT data with data at rest.

This Digiconnect virtual boardroom will bring together C-Level and Senior Data leaders from across the Middle East Large enterprise companies to discuss some of these challenges, share ideas and learn latest best-in-class practices on how to effectively gain more value from their data to become a true Data-Driven Enterprise.