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DIGITALIZATION IN AUTOMOTIVE OEM INDUSTRY
Automotive OEMs are being challenged by fast-changing customer needs, advancing digital technologies, pervasive connectivity, and environmental regulations. To capitalize on industry opportunity in the face of these disruptions, OEM & dealers will need to shift from their traditional “disconnected” and “analog” methods to a completely connected and digitized approach.
Next generation intelligent automation powered by Artificial Intelligence, advanced analytics, and digital twin implementation will optimize operational processes, cut costs, and help OEM & dealers reach pre-pandemic distribution rates faster and more efficiently.
Many OEMS do not currently offer an ‘end-to-end’ online solution or integrate their physical and digital distribution. In order to bring the industry up to the required standard, OEMs and their partners need to put the consumer first, responding to their needs and wants by using technology to fundamentally change their operating models and reshape the way consumers engage with their brand.