The digital age has made consumers mobile-first. Every small or big, cheap, or expensive service/product is available to consumers at the click of a button through their mobile devices, and the COVID-19 pandemic has fueled this disruption. Consumers are constantly glued to their mobile screens and are constantly active on messaging platforms such as WhatsApp, Facebook, Instagram, Twitter, etc. scrolling through their feed while also interacting with friends, businesses, and brands. The growing use of apps and changing consumer needs have made it a necessity for brands to exist on these platforms.

This is where conversational messaging is helping brands get closer to customers. Conversational messaging is changing the landscape of how businesses and customers interact. It enables an easy, quick, and real-time conversation with buyers to help move faster through the marketing and sales funnel. These conversations have become a success factor by providing easy, quick, and all-time available service to the customer at any given point anywhere in the world.

Join us and other industry leaders as we discuss how to enable a personalized experience for your customers and accelerate digital transformation through seamless end-to-end customer journeys.