The current pandemic and its impact are making the adoption of matured digital technologies a “must have” for many organisations across all sectors. As public and private organisations are waking up to the reality that in order to compete in this new era, they need to fast track their digital adoption and implement a comprehensive digital transformation that will drive IT agility across the entire organisational structure.

At the core of driving this transformation and adoption is cloud technology and most importantly the hybrid cloud because of its potential to help organisations increase agility to deploy, connect and scale resources in a way they have not been able to do before.

To support and optimise their digital transformation journey, public and private enterprises must turn to hybrid cloud technology to guarantee that extra edge over competition as the potentials and benefits are enormous. Additionally, digital workloads such as Big Data and the IoT are driving new designs for datacentre architectures, as well as demands for ever greater data security.

To remain competitive in today’s software-driven digital economy, organisations must embrace cloud, to support their digital transformation. It will be a balancing act to move quickly and stay competitive while preparing for the road ahead. By thinking proactively about IT strategies, especially for cloud adoption, applications can be built and positioned for sustainable success.

To discuss this and much more, the Hybrid Cloud Middle East Digi-Conference will be bringing together IT and digital transformation leaders from public and private enterprises from across the Middle East to exchange ideas and share thought leadership and experience on how to implement a successful hybrid cloud strategy.