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The pandemic has drastically changed the way consumers and retailers transact. Consumers in the Middle East and North Africa (Mena) are increasingly adopting online channels. Simultaneously, as consumers continue to get more options than before, customer retention has become the focus of online retailers. This need for customer retention has also spurred the growth of super apps. From Careem and Halan to Temtem and Yassir, on-demand mobility startups have shifted to become platforms with various e-commerce offerings, including food, grocery, and pharmacy delivery.
The verdict is clear – go digital or go bust. However, with decreasing margins and shrinking working capital, it’s easier said than done – unless you get your priorities for 2021 right. We’ve got some help.
Join the best minds in retail in this virtual boardroom as they dissect the year gone by and prescribe your customer service roadmap for 2021. Register now to learn:
How customer expectations changed in 2020 and predictions for 2021
Retail and e-commerce trends for 2021 from industry insiders
How your peers are adapting to these changes and the tech and process changes they’re undertaking