The KSA economy and consumers are both rapidly changing. To track and stay ahead of these trends, businesses need to utilize big data analytics. 

KSA’s shift towards becoming a digital economy and reducing its dependence on oil has been remarkable. Changing consumer tastes and significant infrastructure investments are paving the way for this change.  

Not only does the kingdom have one of the highest smartphone penetration rates (97%) in the world, but it also boasts of one of the highest broadband internet subscriptions among advanced economies. 

Data is the new oil.  

With so much data at their disposal, businesses can quickly track trends, predict consumer behaviour, and shape their business strategy. 

However, there are two critical roadblocks – skill shortage, and the ability to monetize digital transformation initiatives. Per McKinsey, the GCC has a shortage of skills in data analytics. And while the number of AI-aware businesses exceeds the global average at 75%, only 6% of the businesses have been able to generate any significant economic value. 

The answer lies in utilizing a powerful and reliable analytics platform that not only drives financial outcomes but also makes it easy for anybody to use. An end-to-end BI platform that takes care of the entire data lifecycle – from collecting it from various data streams to translating it into actionable insights anyone can use. 

A powerful, cloud-based BI tool that can help organizations regain control of their top line and prioritize growth.