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Navigating Middle Eastern transportation to the New Normal
As we start to see the first signs of transportation return to normality, we begin to understand the huge challenges that face the industry in 2021. This is especially true in the Middle East, where governments have done their utmost to keep transportation running as normal to save lives and livelihoods.
Maintaining a balance between the absolute safety and security threats that face transportation, with the commercial needs of operators, is something that the industry is working hard to find. However, this challenge can be the perfect catalyst for organizations to turn crisis into opportunity.
Both public and private entities are urgently adopting best practices to mitigate business disruptions to ensure effective business recovery. Technology has never been more important to transportation operations, and the most resilient organizations will be those who have found solutions to automate routines, respond faster to change, and do more with less resources. This boardroom will identify and explain the capabilities that best enhance organizational performance and competitiveness well beyond this current crisis.