The number of F&B outlets are raising in the region and the existing restaurants, cafés and bars are actively scouting for new strategic locations to expand their business. However, in the last few years restaurants, cafés and bars have been catching up with the rapidly changing consumer trends, behavior and habits. With technology disrupting the market greatly and the economy’s effect on consumer’s spending patterns has made many successful businesses obsolete and lose their business and customers to raising competition.

It is very clear and evident that the restaurants, cafés, bar owners and F&B stakeholders need to drive innovation across all business functions to survive and grow in changing business environment.

Restaurants, cafés and bars, will bring together all the stakeholders who are involved in creating business models, menu selection, growth strategies, location mapping, to technology implementation from across Middle East.