A customer’s journey to buying a product is not linear- they interact with a brand on different channels (website, mobile app, etc.), look for reviews, and have queries that need to be resolved. Now multiply this by a million users with each one of them having a different path to purchase.

A brand needs to garner customer attention, build a connection using stories, and drive a seamless experience to enable purchase and each channel lends itself to different formats of storytelling.

Join this boardroom to gain better perspective on how marketers are employing a multichannel approach as a core strategy to reach their audience enabling brands to gather data about the user so that experiences can be personalized for each user at Location, on Date, Time.