The role of marketing has never been more important. The world has changed, and this is influencing how marketing leaders engage with customers.

In the world of digital marketing and pay-per-click ads, marketers are under greater scrutiny to demonstrate the impact of marketing investments and must be able to demonstrate marketing return on investment (ROI) when customer loyalty is waning.

Customer experience has never been more important, yet many customers still say that they are simply not getting it. As the marketing leader, it is your responsibility to make that happen.

It has become increasingly difficult to present a unified experience to your customers or measure your marketing impact. Key questions to consider:

• Is your business model keeping pace with the rapid changes in customer expectations in your industry?
• Do your stories and brand resonate with your target customers?
• What processes are you building to understand your top customers and cultivate new ones?

Join Microsoft and Industry leaders in this interactive discussion on how marketing leaders can use key tools to manage increasing expectations from customers who require a superior experience in a remote world while improving brand loyalty during a lasting pandemic.