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The Future of Customer Experience
Customer experience continues to climb the leadership agenda as a strategic priority and differentiator for most businesses that genuinely desire to engage their customers in an enduring manner.
Against the backdrop of the pandemic, there were significant amounts of change including digital acceleration, new ways of working, supply chain disruptions, new competitive threats, and the increasing need to meet customers on their terms.
In a recent KPMG survey conducted by Forrester, 8 out of 10 senior executives cited customer centricity as a top organizational priority for the new year and the primary focus of their digital strategy efforts. It is apparent the battle lines around customer experience are set to become even more important, reinforced by IDC forecasts that spending on customer experience technologies will reach $641 Billion in 2022.
With both the increased CX focus and investments, it is our perspective that organizations now more than ever need to commit to focusing their attention on execution, proactively curating the right experience for its consumer.
Join Microsoft and KPMG in this exclusive and interactive discussion as we engage with industry leaders on how organizations can leverage advanced technologies to optimize and transform their customer experience.