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The Transformation in Retail & Consumer Goods
This industry took an enormous hit from the outset of the COVID-19 pandemic as UAE customer demand for consumer products, travel, and dining fell with large groups of people staying home. The result was essentially a pandemic that acted as a catalyst for change and created a massive shift in organizational priorities for retail & consumer goods in the UAE.
The mandate for retail and consumer goods organizations today is to not only know their customers but to truly reimagine personalization and customer experiences while empowering employees from any location to provide truly valuable services at any location.
New customer purchasing habits and increasing competition from old and new competitors in the UAE are increasing demand for new sales strategies and tools for an increasingly tech savvy and mobile salesforce. These critical frontline workers are increasingly frustrated by their lack of empowerment often causing customer dissatisfaction directed at them. In a recent Forbes Insight article, only 36% of frontline workers felt they had the tools they need to be more productive and helpful in delivering a superior customer experience.
In addition, marketing must help drive lead generation, new campaigns, digitization, and enable customer reach while ensuring teams have access to marketing data and information on the latest products and services.
From an Operations perspective, most organizations in this industry lack the ability to proactively mitigate supply chain disruptions and constraints without complete visibility into the supply chain, logistics, inventory, maintenance and factory operations 24/7. With tightened budgets, retailers are looking for ways to optimize their processes across business units. Join Microsoft and Industry leaders in this interactive discussion on how you can reimagine how you differentiate your brand in a highly competitive market through exceptional service and flawless back-office operations that allow maximum workforce productivity and employee retention.