Whether you call it embedded finance, payments as a service, or contextual finance they all represent the same thing.

There is a shift in the way customers are consuming their financial services, with customers moving to channels banks don’t own. Meanwhile corporates are moving to points of contact that banks don’t own to buy their banking products and services.

With market predictions of more than 3.6trillion in revenue by 2030 up for grabs, and the lines blurring between the banks, the Fintechs, and other players in this space, understanding how to unlock the value and become a real participant in this new banking model is key.